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About Us

With close to 15 years' rich industry experience, Heao Group is by far one of the leaders in producing dog toy. We pride ourselves on manufacturing extremely durable and innovative dog toys which are made out of natural rubber material and recycled plastic.


Heao Group have started to supply children's plush toys to different countries since 2008, then our three branch industrial facilities were founded accordingly to manufacture more products such as chew toys for dog, plush dog toys, rope & Tug toys, fetch dog toys, and so forth. We also obtained Global Security Verification Report with overall facility score over 89%.  In addition, we have acquired ISO14001 and maintain a global standard quality management system.


Our headquarters and design center, which is responsible for production development and sales is in Dongguan, Guangdong Province. Wenzhou Cangnan which is a subsidiary of Heao Group, is responsible for mass production of the plush toys, rope & Tug toys. The ongoing growth of pet industries in North America and Europe stretches local demand for dog toy production and innovation capabilities. Meanwhile, in order to cater to all of our customers' unique needs, we have a plurality of opinions and perspectives for your choose such as “Made in Vietnam”, We set up a new factory in Binh Duong Province, Vietnam in 2018 including over 10,000㎡ production facilities and 800 ㎡ areas dedicated to innovation,development,new laboratory and testing .


Heao Group was created because of the love we have for our fur babies. We not only concern ourselves with the general health of dogs, but also care about the dog’s happiness. As pet parents, we 100% guarantee that the material we are using is natural, safe and eco-friendly. We always keep the environment in mind every day with merging dog’s happiness and consciousness, and focus on sustainability to make high quality dog toy that use recycled consumer plastics and sustainable materials.


By constantly refreshing our dog toys manufacturing technology, OEM and ODM are always welcomed.  If you have any question, comments and suggestion, our experts are ready to help! Please drop us an email, we ensure to get back to you within 24 hours. 



Who we are


Heao Group was founded by dog parents Lydia Yim and her friend Michelle Ting with ultimate goal: to make dogs and puppies as happy as they make us. Lydia Yim is mum to a Chihuahua“Zozo”and Michelle Ting is mum to“Mickey”an Australian Shepherd.


We started our business with manufacturing Children’s plush toys,meanwhile,we have true passion for dogs, along with caring their health and happiness. Then we set up this business purely out of the love we always have for our fur babies. We are dedicated to providing the best unique dog toys available that promote dog’s health, happiness and well-being at competitive prices .


Heao Group believe that play is an important part of a dog’s life so that we offer a variety of dog toys for them to engjoy, including extremely durable chew toys, innovative plush toys, rope & tug toys, creative fetch toys.


With upetsplus.com, you can make both your own life and your dog’s life easier. We believe that every dog deserves the best quality of life, and we take pride in providing dog toys that promote their health and happiness.



Meet our Mangement team


It takes dedicated, capable, and experienced leaders to ensure Heao Group stays a global leader in the pet toy industry for many years to come. We are confident we have the right team in place to continue positive growth of the company.


Our team is made up of dedicated pet parents who are passionate about providing the best possible care for pets

Lydia Yim

Chief Executive Officer

Michelle Ting

Chief Financial Officer

Mia Fan

Chief Sales Officer

Nancy Wong

Chief Operating Officer

Paul Chung

Chief Product & Engineering Officer

Johnson Chou

Chief Quality Control Officer


Happiness Guaranteed


Our No.1 priority here at Heao Group is your happiness, which means we stand by our dog toys 100%, no matter what, no questions asked, no holds barred, no ifs, no buts. If you're not satisfied, please just reach out to our customer service team at services@upetsplus.com, we'll do whatever it takes to solve it and make it right.



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